If you have ever dreamed of writing that best seller so that you can sit back and let the money roll in, think again - there are over 170,000 new book titles published each year and the number is growing. So how can you make sure your book is always on the shelf? That depends on what you do to market your book and yourself.
Some authors I have met do not like author tours as they think they are a waste of time. I somewhat agree but if you take a look at these tours from another angle, they may be just what you want. Before you begin a tour, make a decision on how much time and money you want to spend on your tour. Yes, tour will cost you money, especially if they are away from where you live. Plan your tour to include more than just bookstores. If you have written a book about pets, then include pet stores in the area as well. Have the stores buy several books before your appearance and let them know that you will sign all of the copies for other customers that could not attend the book signing. Nice way to sell a case of books rather than just one or two.
If you are a speaker, there is always the opportunity to sell books at the back of the room. If you are not a speaker, then find one that would love to sell your book at the back of their room. Split the profits and you will both be happy.
Take your books with you where ever you go, that means, car, train, plane, boat. Always have a book. I had the privilege of selling 6 cases of books to a corporation because I sat beside someone in a plane that was looking for a book on promoting their company through networking.
Be relentless and shameless when it comes to marketing your book. People will buy if you are excited about the book.
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